Codburn is a new corrective eyewear brand that will provide discerning individuals with reading glasses. 90% of people over 40 years of age develop Presbyopia, which like shit…it happens. Reading becomes difficult at close distance, screens become fuzzy, and it’s a pain in the ass…but it doesn’t have to be. The solution for Presbyopia is simple: self prescribed magnified corrective eyewear.
THE CONCEPT:
Many brands have traditionally avoided aging for fear of losing youth markets, and are over indulging on youth’s aspirational marketability. This reality conditions markets and consumers to have homogenized expectations and cultural beliefs around the concept of age. Very few people know how to be old....and still be sweet....and those that do, rarely have a platform to broadcast their ideas and share.
Codburn is more than a eyewear brand, it's a celebration of aging with likeminded individuals. It's a new chapter, its the NEW AGE.
Brand creation and art direction
Video concept, shot and edited.
Brand book
Video & social content Stories about brand ambassadors and how they adapt to the New Age, life hacks, stories and photo’s
Glasses Packaging Featuring a quote from each brand ambassador and a custom cleaning cloth.