BRAND: STANCE / JUNE SHINE / PABST BLUE RIBBON
'THIS WAY' CAMPAIGN CONCEPT & CREATION, VIDEO / PHOTOGRAPHY DIRECTION & PRODUCTION, EVENT CONCEPT / DIRECTION & PRODUCTION.

Nora Vasconcellos, Laura Enever, Jaleesa Vincent, and friends in ‘THIS WAY’. A two-part film floating in a 1994 stretch limousine across America. Through the concrete streets of New City to the Outer Banks, to dusty roads from Texas to California. Skateboarding and surfing their way through small towns, snow-capped mountains, cities, and desert plains. 2827 miles, 10 states, and a shit load of memories. Doing fun stuff with your friends is what it’s all about!

Each film premiered in Los Angeles and New York. Loud music, skateboarding, photography, beer, and 1000’s of our friends celebrating the films into the early hours of the morning.